Target+group

== =__TARGET GROUP__= 


 * Target Group:** Poor, Underserved tribe people in the Amazon Rainforest.

The design concept of a sustainable shoe is targeted to poor, indigenous tribe people who live in the Amazon Rainforest. Our group target are tribes like the Yanomamo and Kawesqar who live in the Americas today. There are a number of different tribes living in the Amazon Rainforest, whom continues to exist within the rapid changes of today's technological living. Like many tribes the Yanomamo, as an example, live in the mountains of the Amazon, are very skillful in terms of handicrafts, and utilize these skills as a way to provide a source clothing ( [|Wikipedia, 2010] ). The Kawesqar are the last remaining indigenous tribes facing extinction in Chile; they are described as nomads of the sea. The Kawesqar people harvest, bird and deer hunts for food, clothing and shelter ([|Loncuante, 2005] ). The Yanomamo people are an Amazonian tribe who also live in the South America. They are the largest population of indigenous people in the Amazon Rainforest, living among the hills between Brazil and Venezuela ([|Wikipedia, 2010]). Because of the remote area they live in, the tribe has remained isolated from the outside world. The Yanomamo are also hunters, horticulturists and fishers. These two tribes have many things in common; including living in hot rough terrain, and working without shoes. However, both communities have access to essential resources like Bamboo and Hemp. The two tribes survive by farming which means they are mostly outdoors performing heavy work, this emphasizes their need for sturdy shoes. In Chile, Hemp is farmed for fibre and seed production ([|Foster, 2010] ). This allows Kawesqar tribes the ability to trade with other tribes like the Yanomamo who have Bamboo resources. Bamboo grows a large part of the southwestern Amazonia and covers about 180,000 km2 reaching over the Brazilian Amazon ([|Silveira, 1999] ). This gives the Yanomamo a great advantage to trade with any native tribes for resources they do not have. The goal is to exchange resources between each tribe consequently allowing both indigenous people to benefit from Bamboo and Hemp plant in order to make sustainable shoes on their own.